First Ascenders utilizes the unique challenges of rock climbing to help urban teens develop critical thinking and problem solving skills, self-confidence, physical fitness and a greater awareness of the outdoors.
"46 percent of outdoor participants are from households with incomes of $75,000 or more." www.outdoorindustry.org 2011
"In 2009, only 18% percent of high school students surveyed had participated in at least 60 minutes per day of physical activity on each of the 7 days before the survey." www.cdc.gov 2011
"In 2008, more than one third of children and adolescents were overweight or obese." www.cdc.gov 2010